Creative brief
Client: offbrief.ai- 01Objective
A clean, modern landing page.This, instead.- 02Audience
Everyone.Whoever reads past line one.- 03Tone
Friendly. Trustworthy. Simple.Said once, in quotes.- 04Typeface
Inter.Big Shoulders Stencil, cut for Chicago.- 05Palette
Blue, to feel safe.Paper. Ink. One orange.- 06Deadline
Yesterday.When it’s right.- 07Status
- Approved, three percent wrong.